With over 20 years of B2B, high tech integrated marketing experience, I’ve directed programs and campaigns -- from strategy through implementation and metrics -- centered on strong, consistent branding and messaging, and pipeline generation. Lead generation campaigns and product launches I have managed used internal and external resources and methods to profile the target audience and market, develop messaging that aligns with customer pain points, nurture leads through the initial sale, and foster an ongoing relationship with touches for up-selling, customer reference, and renewals. I am a firm believer in tracking, analyzing, and communicating metrics -- using Salesforce, Marketo, Eloqua and other tools -- to optimize resources, track visibility and ROI, and facilitate good teamwork among marketing, sales, and partners. I have excellent management and negotiation skills with references available from direct reports, agencies, and vendors. I excel at communicating with team members and I get the importance of building solid working relationships with sales, product engineering, partners, channel, and executive teams. I have worked extensively with partners – including Microsoft, Google, and others – to leverage marketing opportunities and resources. I hold a Bachelor of Fine Arts degree from Grand View University and a Master of Arts degree in Psychology from Notre Dame de Namur University.